In addition to sunscreen, titanium IV oxide is also used in the production of paints. Titanium dioxide is a popular pigment in the paint industry because of its brightness and opacity. It provides excellent coverage and durability, making it an ideal choice for exterior and interior paints. Titanium dioxide is often used in white paints, but it can also be used to create a wide range of colors by mixing it with other pigments.

The National Cancer Institute tested TiO₂ for possible carcinogenicity by the oral route of exposure by feeding rats and mice with TiO₂ (size not specified) at doses 25,000 or 50,000 ppm TiO₂ for 103 weeks. They concluded that TiO₂ was not carcinogenic.Also, the study with rats fed diets containing up to 5 % TiO₂ coated mica for 130 weeks showed no treatment-related carcinogenicity. Since the size and other TiO₂ properties were not specified or determined, we cannot generalize this conclusion and we have to take into account other possible outcomes of this scenario in different exposure conditions (other size/crystalline structure of TiO₂ etc.).

≥ 5 % of standard sample

In addition to Skittles, other candies that contain titanium dioxide include Nice! mints, Trolli sour gummies and Ring Pops, according to Environmental Working Group.